Digital Media Lead: $46.50/hr
Apply Now! Job Code: 073026DMLJob Description
One of Infonet's premier clients has an opening for a Digital Media Lead. (1300)
TERMS: Contract
SCOPE OF WORK
• Manage end-to-end paid media operations and campaigns across paid search, display, mid/lower-funnel, DCO, and partner/co-brand campaigns, covering setup, in-flight management, optimization, and performance review
• Distribute monthly promo calendars, web data, GTM tool kits and lead price points to the media agency; review and approve ad copy and search assets for new and existing campaigns
• Oversee DCO from feed setup (pricing, images, content matrix) and API coordination through QA, creative validation, and optimization; lead transition to a new DCO platform including updated strategy, messaging, and assets
• Manage co-brand credit card media and Affirm campaign execution across paid search, social, and display, including asset coordination, monthly billing, vanity URL tracking, performance monitoring, and cross-functional alignment on compliance and timelines
• Submit and manage audience requests, maintain the CDP Audience Library (segment IDs and definitions), and coordinate with internal teams to push segments live
• Own pixel and tag implementation end-to-end, submitting Tealium tickets, partnering with the media agency on pre- and post-launch QA, attending weekly status meetings, and driving tracking completion with the BI team
• Ensure audience segments, suppression lists, and targeting parameters are correctly applied; support pre-launch validation of links, creatives, and assets across all campaign types
REQUIRED SKILLS / EXPERIENCE
• 3+ years of experience in paid media, digital marketing, or a related field, with hands-on expertise in audience segmentation, tag management platforms (e.g., Tealium), and end-to-end campaign execution and management.
• Strong understanding of mid and lower funnel paid media strategy across search, social, and display
• Demonstrated ability to manage complex, cross-functional workstreams with multiple stakeholders
• High attention to detail with strong QA instincts across tracking, creative, and campaign setup
• Experience working with media agencies and external partners
PREFERRED SKILLS / EXPERIENCE
• Experience working on DCO campaigns
• Cruise industry experience
PREFERRED EDUCATION
• Bachelor's degree
TRAVEL REQUIREMENT
• None
** No 3rd party vendors ** Unable to sponsor H1-B visas **
Please refer to position: 073026DML - Digital Media Lead: $46.50/hr in the subject line of all correspondence.
Please select the "Apply Now" button. We look forward to reviewing your resume and speaking with you personally.